Building a brand image through electronic customer relationship management /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Naim, Arshi, 1976- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, Business Science Reference, [2022]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer relations > Management. Branding (Marketing) Consumer satisfaction. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online