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Gurus and oracles : the marketing of information /

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In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...

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Bibliographic Details
Main Author: Sarvary, M. (Miklos)
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, ©2012.
Subjects:
Information services industry.
Information networks.
Information technology.
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.
Physical Description:1 online resource (xv, 176 pages) : illustrations
ISBN:9780262301176
0262301172
9780262300384
0262300389
026201694X
9780262016940
1283420775
9781283420778
DOI:10.7551/mitpress/9780262016940.001.0001