Gurus and oracles : the marketing of information /

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them...

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Bibliographic Details

Main Author:	Sarvary, M. (Miklos)
Format:	eBook
Language:	English
Published:	Cambridge, Mass. : MIT Press, ©2012.
Subjects:	Information services industry. Information networks. Information technology. BUSINESS/Marketing INFORMATION SCIENCE/Technology & Policy Electronic books.
Online Access:	Connect to the full text of this electronic book