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Bandwagon effects in high-technology industries /

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Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

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Bibliographic Details
Main Author: Rohlfs, Jeffrey H.
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, ©2001.
Subjects:
High technology industries > United States > Case studies.
INFORMATION SCIENCE/Technology & Policy
INFORMATION SCIENCE/Internet Studies
SCIENCE, TECHNOLOGY & SOCIETY/History of Technology
Electronic books.
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by Rohlfs, Jeffrey H.
Published 2001
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eBook
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