Intellectual property strategy /

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...

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Bibliographic Details

Main Author:	Palfrey, John G. (John Gorham), 1972- (Author)
Format:	eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, ©2012.
Series:	The MIT Press essential knowledge series
Subjects:	Intellectual property > Management. INFORMATION SCIENCE/Technology & Policy BUSINESS/Management Electronic books.
Online Access:	Connect to the full text of this electronic book