Fundamentals of public communication campaigns /

"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making sta...

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Bibliographic Details
Main Author: Matusitz, Jonathan Andre, 1976- (Author)
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley Blackwell, 2022.
Subjects:

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HM1206 .M3758 2022
 
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HM1206 .M3758 2022 Available