Handbook of research on interdisciplinary reflections of contemporary experiential marketing practices /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Akel, Gökhan, 1989- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book

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