Cover Image

Handbook of research on global perspectives on international advertising /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Krom, Ipek, 1976- (Editor)
Format: eBook
Language:English
Published: Hershey PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Advertising > Cross-cultural studies.
Advertising > Case studies.
Advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( xxiv, 397 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781799896746
1799896749
9781799896753
1799896757
DOI:10.4018/978-1-7998-9672-2