Handbook of research on global perspectives on international advertising /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Krom, Ipek, 1976- (Editor)
Format:	eBook
Language:	English
Published:	Hershey PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Advertising > Cross-cultural studies. Advertising > Case studies. Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online