Sales force management : leadership, innovation, technology /
In this thireteenth edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research and practice. The authors have strengthened the focus on the use of technolog...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
[2021].
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| Edition: | Thirteenth edition. |
| Subjects: |
| Summary: | In this thireteenth edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications, a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor's manual, PowerPoints, case studies and other tools to provide additional support for students and instructors. |
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| Physical Description: | xxviii, 470 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780367682064 0367682060 9780367682088 0367682087 |