Sales force management : leadership, innovation, technology /

In this thireteenth edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research and practice. The authors have strengthened the focus on the use of technolog...

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Bibliographic Details

Main Authors:	Johnston, Mark W. (Author), Marshall, Greg W. (Author)
Format:	Book
Language:	English
Published:	New York : Routledge, [2021].
Edition:	Thirteenth edition.
Subjects:	Sales management.