Celebrity 2.0 : the role of social media influencer marketing in building brands /

Bibliographic Details

Main Author:	Grau, Stacy Landreth (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York, New York : Business Expert Press, 2022.
Edition:	First edition.
Series:	Digital and social media marketing and advertising collection.
Subjects:	Marketing. Influence (Psychology) Social media. Communication in marketing. Brand name products. Internet marketing. Celebrities in mass media. Electronic books.
Online Access:	Connect to the full text of this electronic book