Branding in higher education : every university tells a story /

Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating and reinforcing and cultivating a specific brand identity seeks to address brand cultivation barriers. How universities craft and disseminate t...

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Bibliographic Details
Other Authors:	Lee, Jason W. (Editor), Cianfrone, Beth A. (Editor), Gregg, Elizabeth A. (Editor)
Format:	Book
Language:	English
Published:	Durham, North Carolina : Carolina Academic Press, [2021].
Subjects:	Universities and colleges > United States > Marketing. Universities and colleges > Public relations > United States. Branding (Marketing) > United States.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number	Status	Get It
Call Number:		LB2342.82 .B73 2021

LB2342.82 .B73 2021	Available