Construction marketing : a professional approach /
Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Thomas Telford,
1992.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place. |
|---|---|
| Physical Description: | 1 online resource (138 pages) |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780727746481 (ebook) : |