Construction marketing : a professional approach /

Introduces the key principles of marketing and relates how these principles can be used to your advantage in the construction industry. This book is useful for senior managers, engineers and professionals wanting to be sure they maximise opportunities in their market place.

Bibliographic Details
Main Author: Pearce, Paul
Format: eBook
Language:English
Published: London : Thomas Telford, 1992.
Subjects:
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Call Number: HD9715.G7
 
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