Marketing 5.0 /

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age ...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Kartajaya, Hermawan (Author), Setiawan, Iwan (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2021.
Edition:	1st edition
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource