Advertising and promotion : an integrated marketing communications perspective /

THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their targe...

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Bibliographic Details

Main Authors:	Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2021].
Edition:	Twelfth edition.
Subjects:	Advertising. Sales promotion. Communication in marketing.