Essentials of marketing research /

First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than sixty percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The cha...

Full description

Bibliographic Details

Main Authors:	Hair, Joseph F. (Author), Ortinau, David J. (Author), Harrison, Dana E. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Education, [2021].
Edition:	Fifth edition.
Subjects:	Marketing research.