Strategic sport communication : traditional and transmedia strategies for a global sports market /

Bibliographic Details
Main Authors: Coombs, W. Timothy (Author), Harker, Jennifer L. (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York : Routledge, Taylor & Francis Group, 2022.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781003031161
1003031161
9781000437355