Strategic sport communication : traditional and transmedia strategies for a global sports market /

Bibliographic Details
Main Authors:	Coombs, W. Timothy (Author), Harker, Jennifer L. (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2022.
Subjects:	Communication in sports. Mass media and sports. Sports and globalization. Sports > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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