Evaluating social media marketing : social proof and online buyer behaviour /

Bibliographic Details
Main Author:	Sanak-Kosmowska, Katarzyna, 1984- (Author)
Corporate Author:	Taylor & Francis
Other Authors:	Tilbury, Jasper (Translator)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Series:	Routledge studies in marketing ; 22.
Subjects:	Internet marketing. Consumer behavior > Social aspects. Social psychology. BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / General Marketing Sociale media Consumentengedrag Sociale aspecten Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource () : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003128052 100312805X 9781000480375 1000480372 9781000480412 1000480410