Evaluating social media marketing : social proof and online buyer behaviour /

Bibliographic Details
Main Author:	Sanak-Kosmowska, Katarzyna, 1984- (Author)
Corporate Author:	Taylor & Francis
Other Authors:	Tilbury, Jasper (Translator)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Series:	Routledge studies in marketing ; 22.
Subjects:	Internet marketing. Consumer behavior > Social aspects. Social psychology. BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Marketing / General Marketing Sociale media Consumentengedrag Sociale aspecten Electronic books.
Online Access:	Connect to the full text of this electronic book

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