The theory of the marketing firm : responding to the imperatives of consumer-orientation /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2021]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Physical Description: | 1 online resource () : illustrations. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783030861063 3030861066 |