The theory of the marketing firm : responding to the imperatives of consumer-orientation /

Bibliographic Details
Main Author:	Foxall, G. R. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2021]
Subjects:	Marketing > Management. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

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