Cover Image

The international encyclopedia of strategic communication /

Show other versions (2)

About this reference work: The definitive international reference on strategic communicationThe term “strategic communication” traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient con...

Full description

Bibliographic Details
Corporate Author: International Communication Association
Other Authors: Heath, Robert L. (Robert Lawrence), 1941- (Editor), Johansen, Winni (Editor)
Format: eBook
Language:English
Published: Hoboken, NJ : Wiley Blackwell, published John Wiley & Sons, 2018.
Series:Wiley Blackwell-ICA international encyclopedias of communication.
Subjects:
Communication in organizations > Encyclopedias.
Communication in management > Encyclopedias.
Business communication > Encyclopedias.
Communication dans les organisations > Encyclopédies.
Communication en gestion > Encyclopédies.
Communication dans l'entreprise > Encyclopédies.
Business communication.
Communication in management.
Communication in organizations.
Electronic books.
Encyclopedia
encyclopedias.
Encyclopedias.
Encyclopédies.
Online Access:http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=15802
Search Result 1
Cover Image
Published 2018
Connect to the full text of this electronic book
eBook
Search Result 2
Cover Image
Published 2018
Book
Show all versions (3)