The international encyclopedia of strategic communication /

About this reference work: The definitive international reference on strategic communicationThe term “strategic communication” traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient con...

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Bibliographic Details

Corporate Author:	International Communication Association
Other Authors:	Heath, Robert L. (Robert Lawrence), 1941- (Editor), Johansen, Winni (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley Blackwell, published John Wiley & Sons, 2018.
Series:	Wiley Blackwell-ICA international encyclopedias of communication.
Subjects:	Communication in organizations > Encyclopedias. Communication in management > Encyclopedias. Business communication > Encyclopedias. Communication dans les organisations > Encyclopédies. Communication en gestion > Encyclopédies. Communication dans l'entreprise > Encyclopédies. Business communication. Communication in management. Communication in organizations. Electronic books. Encyclopedia encyclopedias. Encyclopedias. Encyclopédies.
Online Access:	http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=15802