Social media for strategic communication : creative strategies and research-based applications /
"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instr...
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| Format: | Book |
| Language: | English |
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Thousand Oaks :
SAGE Publications, Inc.,
[2022]
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| Edition: | Second edition. |
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Table of Contents:
- Introduction to social media: an art and science
- Ethical and legal fundamentals in social media
- Personal and profressional branding for social media
- Diversity, equity, and inclusion in social media
- Industry qualifications and roles in social media
- Research in social media: monitoring, listening, and analysis
- Strategic planning for social media
- Influencer marketing
- Paid media
- Strategic writing for social media
- Audience segmentation and analysis
- Creating, managing, and curating content (strategies, tactics, and key messages)
- Measurement, evaluation, budget, and calendar considerations for social media
- How social media is applied: exploring different specializations + case studies I
- How social media is applied: exploring different specializations + case studies II
- What does the social media world have that is new?