Social media for strategic communication : creative strategies and research-based applications /

"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instr...

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Bibliographic Details

Main Author:	Freberg, Karen June (Author)
Format:	Book
Language:	English
Published:	Thousand Oaks : SAGE Publications, Inc., [2022]
Edition:	Second edition.
Subjects:	Social media. Communication. Internet in publicity. Persuasion (Psychology)