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Marketing nutrition : soy, functional foods, biotechnology, and obesity /

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Bibliographic Details
Main Author:	Wansink, Brian
Format:	Book
Language:	English
Published:	Urbana : University of Illinois Press, 2005.
Series:	Food series.
Subjects:	Communication in diet therapy. Patient education. Food habits. Nutrition. Marketing. Nutritional Physiological Phenomena. Consumer Behavior > economics. Food Industry > economics.

Table of Contents:

Nutrition knowledge that matters
Classified World War II secrets
If it sounds good, it tastes good
Profiling the perfect consumer
Mental maps that lead to consumer insights
Targeting nutritional gatekeepers
The de-marketing of obesity
Why five-a-day programs often fail
Winning the biotechnology battle
Managing consumer reactions to food crises
Leveraging Food and Drug Administration health claims
Health claims: when less equals more
Introducing unfamiliar foods to unfamiliar lands
Global best practices
Conclusion: looking backward and speeding forward.