The sea we swim in : how stories work in a data-driven world /

A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields, psychologists, economists, advertising and marketing ex...

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Bibliographic Details

Main Author:	Rose, Frank, 1949- (Author)
Format:	Book
Language:	English
Published:	New York : W.W. Norton & Company, [2021]
Edition:	First edition.
Subjects:	Information technology > Social aspects. Storytelling > Social aspects. Audiences > Psychology. Branding (Marketing) > Social aspects. Marketing > Social aspects.