Sport marketing /

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Bibliographic Details
Main Authors: Dees, Windy, 1977- (Author), Walsh, Patrick, 1978- (Author), McEvoy, Chad D., 1971- (Author), McKelvey, Stephen, 1959- (Author), Mullin, Bernard James (Author), Hardy, Stephen, 1948- (Author), Sutton, William Anthony, 1951- (Author)
Format: Book
Language:English
Published: Champaign, IL : Human Kinetics, [2022]
Edition:Fifth edition.
Subjects:

MARC

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100 1 |a Dees, Windy,  |d 1977-  |e author. 
245 1 0 |a Sport marketing /  |c Windy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; originated by Bernard J. Mullin, PhD, The Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton & Associates. 
250 |a Fifth edition. 
264 1 |a Champaign, IL :  |b Human Kinetics,  |c [2022] 
300 |a xi, 475 pages :  |b color illustrations ;  |c 28 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--  |c Provided by publisher. 
650 0 |a Sports  |x Marketing. 
650 7 |a Sports  |x Marketing.  |2 fast  |0 (OCoLC)fst01130476 
700 1 |a Walsh, Patrick,  |d 1978-  |e author. 
700 1 |a McEvoy, Chad D.,  |d 1971-  |e author. 
700 1 |a McKelvey, Stephen,  |d 1959-  |e author. 
700 1 |a Mullin, Bernard James,  |e author. 
700 1 |a Hardy, Stephen,  |d 1948-  |e author. 
700 1 |a Sutton, William Anthony,  |d 1951-  |e author. 
776 0 8 |i Online version:  |a Dees, Windy, 1977-  |t Sport marketing  |b Fifth edition.  |d Champaign, IL : Human Kinetics, Inc., [2022]  |z 9781492594635  |w (DLC) 2020034181 
852 8 |b pda,print  |z This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item may take 5-10 business days to arrive. 
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998 f f |a GV716 .M85 2022  |t 0  |l Purchase on Demand