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Sport marketing /

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Bibliographic Details
Main Authors: Dees, Windy, 1977- (Author), Walsh, Patrick, 1978- (Author), McEvoy, Chad D., 1971- (Author), McKelvey, Stephen, 1959- (Author), Mullin, Bernard James (Author), Hardy, Stephen, 1948- (Author), Sutton, William Anthony, 1951- (Author)
Format: Book
Language:English
Published: Champaign, IL : Human Kinetics, [2022]
Edition:Fifth edition.
Subjects:
Sports > Marketing.

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Call Number: GV716 .M85 2022
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