Strategic writing : multimedia writing for public relations, advertising and more /

"This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. The book takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, an...

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Bibliographic Details

Main Authors:	Marsh, Charles, 1955- (Author), Guth, David (Author), Short, Bonnie Poovey (Author)
Format:	Book
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2021.
Edition:	Fifth edition.
Subjects:	Business writing > Problems, exercises, etc. Business report writing > Problems, exercises, etc. Business report writing. Business writing. Problems and exercises.