Innovations and implications of persuasive narrative /

"Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose pr...

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Bibliographic Details
Other Authors: Schartel Dunn, Stephanie G., 1985- (Editor), Nisbett, Gwendelyn S. (Editor)
Format: Book
Language:English
Published: New York, NY : Peter Lang Publishing, Inc., [2020]
Subjects:

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Call Number: P301.5.P47 I55 2020
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