Want to Make Better Decisions? Start Experimenting /
Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and r...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review,
2020.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
| Summary: | Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and refine decision frameworks, and establish reliable facts in uncertain conditions and ambiguous situations. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (9 pages) |
| Format: | Mode of access: World Wide Web. |