Want to Make Better Decisions? Start Experimenting /

Big tech companies such as Google and Booking.com are running tens of thousands of experiments annually, and other businesses are following their lead. Here's how to use experiments in your company to better evaluate customer offerings and policies, test new ideas and innovations, develop and r...

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Bibliographic Details

Main Authors:	Luca, Michael (Author), Bazerman, Max (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2020.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource