ROI in Marketing : The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing /

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Bibliographic Details

Main Authors:	Phillips, Jack (Author), Fu, Frank (Author), Phillips, Patricia (Author), Yi, Hong (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2020.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource