Advertising at the Crossroads (RLE Advertising) /

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to i...

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Bibliographic Details

Main Author:	Geller, Max (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Routledge, 2013.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource