Insights, innovation, and analytics for optimal customer engagement /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Nagaraj, Samala, 1980- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania : IGI Global, Business Science Reference, [2021]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer relations > Management. Branding (Marketing) Consumer satisfaction. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"Premier reference source"--Cover. Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	1799839206 9781799839200
DOI:	10.4018/978-1-7998-3919-4