Insights, innovation, and analytics for optimal customer engagement /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Nagaraj, Samala, 1980- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania : IGI Global, Business Science Reference, [2021]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer relations > Management. Branding (Marketing) Consumer satisfaction. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online