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Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour /

Bibliographic Details
Main Authors: Mattia, Giovanni (Author), Di Leo, Alessio (Author), Principato, Ludovica (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2021]
Subjects:
Impulse buying.
Impulse buying > Psychological aspects.
Teleshopping.
Cognitive dissonance.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9783030659233
3030659232