Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour /

Bibliographic Details
Main Authors:	Mattia, Giovanni (Author), Di Leo, Alessio (Author), Principato, Ludovica (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2021]
Subjects:	Impulse buying. Impulse buying > Psychological aspects. Teleshopping. Cognitive dissonance. Electronic books.
Online Access:	Connect to the full text of this electronic book

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