Sports marketing : a global approach to theory and practice /
"Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Writt...
Full description
Bibliographic Details
| Main Author: |
Ennis, Sean
(Author) |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2020.
|
|---|
| Subjects: | |
|---|