Advertising & IMC : principles & practice /

Bibliographic Details
Main Authors:	Moriarty, Sandra E. (Sandra Ernst) (Author), Mitchell, Nancy, 1950- (Author), Wells, William, 1926- (Author), Wood, Charles (Author)
Format:	Book
Language:	English
Published:	New York : Pearson, [2019]
Edition:	Eleventh edition.
Subjects:	Advertising.

Description
Item Description:	Revised edition of Advertising & IMC, [2015].
Physical Description:	xxx, 634 pages : chiefly color illustrations ; 29 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780134480435 0134480430