Advertising & IMC : principles & practice /

Bibliographic Details

Main Authors:	Moriarty, Sandra E. (Sandra Ernst) (Author), Mitchell, Nancy, 1950- (Author), Wells, William, 1926- (Author), Wood, Charles (Author)
Format:	Book
Language:	English
Published:	New York : Pearson, [2019]
Edition:	Eleventh edition.
Subjects:	Advertising.