APA (7th ed.) Citation

Moriarty, S. E., Mitchell, N., Wells, W., & Wood, C. (2019). Advertising & IMC: Principles & practice (Eleventh edition.). Pearson.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E., Nancy Mitchell, William Wells, and Charles Wood. Advertising & IMC: Principles & Practice. Eleventh edition. New York: Pearson, 2019.

MLA (9th ed.) Citation

Moriarty, Sandra E., et al. Advertising & IMC: Principles & Practice. Eleventh edition. Pearson, 2019.