The handbook of applied communication research /

"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...

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Bibliographic Details
Other Authors: O'Hair, Dan (Editor), O'Hair, Mary John (Editor), Hester, Erin B. (Contributor), Geegan, Sarah (Contributor)
Format: Book
Language:English
Published: Hoboken, NY, USA : john Wiley & Sons, Inc., 2020.
Series:Handbooks in communication and media.
Subjects:
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