The handbook of applied communication research /
"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...
Full description
Bibliographic Details
| Other Authors: |
O'Hair, Dan
(Editor),
O'Hair, Mary John
(Editor),
Hester, Erin B.
(Contributor),
Geegan, Sarah
(Contributor) |
| Format: | Book
|
| Language: | English |
| Published: |
Hoboken, NY, USA :
john Wiley & Sons, Inc.,
2020.
|
| Series: | Handbooks in communication and media.
|
| Subjects: | |