Cover Image

The handbook of applied communication research /

Show other versions (1)

"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining its applic...

Full description

Bibliographic Details
Other Authors: O'Hair, Dan (Editor), O'Hair, Mary John (Editor), Hester, Erin B. (Contributor), Geegan, Sarah (Contributor)
Format: Book
Language:English
Published: Hoboken, NY, USA : john Wiley & Sons, Inc., 2020.
Series:Handbooks in communication and media.
Subjects:
Communication > Research > Methodology.

Similar Items