Visual and multimodal communication : applying the relevance principle /

It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, by othe...

Full description

Bibliographic Details

Main Author:	Forceville, Ch. (Charles) (Author)
Format:	Book
Language:	English
Published:	New York : Oxford University Press, [2020]
Subjects:	Visual communication. Relevance.